Thinking. Partnering. Customizing. Specializing.

Strategic Marketing & Research, Inc., was established in 1983 with a vision of providing clients with personalized consultation and fully integrated marketing research services. The company began working with travel and tourism clients in 1990, providing custom research focused on optimizing the effectiveness of destination marketing. In 2013, Dr. David M. Seiferth, created SMARInsights with the team of professionals who had been dedicated to tourism research

We distinguish ourselves by exceeding our clients’ expectations with a combination of high quality, industry-specific marketing consultation, primary research, and analytical expertise at competitive prices.

In support of this philosophy, each client is afforded the services of a senior marketing consultant and a project team comprised of research experts that have been with the company for almost a decade or longer.

Our staff coordinates all aspects of each research program, managing the client’s research needs from beginning to end. We develop the research plan and implement the project, including data collection and analysis. By offering a full range of in-house services including advertising effectiveness, visitor profiles, community value research, and creative testing, we maintain quality control and ensure that every step of the research process is implemented correctly, accurately, on time, and within budget. We bring our experience to the research design and analysis process to ensure that the results are meaningful and actionable.

We understand tight deadlines and the need to have information in real time. Our research findings are presented in clear and impactful language, making them easier to understand and implement.

We work with local, regional, national and international clients.